But I do think this is an interesting opportunity for Sony to gain some new fans for their console. If utilized properly, the blog could be a great way to give background information on how video games and consoles are designed and created, even how in-game marketing deals are structured and implemented. Here's how they see the blog heading forward:
At the moment, we’re thinking about sharing all sorts of things here, ranging from product news and title announcements to developer updates and industry opinion posts – all of which will come straight from the people here inside SCEA who are working, thinking and playing with this stuff every day. Look to the categories on the sidebar for some initial thoughts we have on future post themes.
We'll see what happens, based on the above quote from one of the blog's writers, I have a feeling that it will be heavy on self-promotion. Karl what do you think so far?
Tags:The Viral Garden, Marketing, Playstation