Mack, Thanks for your most excellent post about our blogs at Kodak. We'll have to watch that huge "no-no." We do want the conversation to flow and try to balance that aspect of things when responding to comments. Your observations are duly noted and we'll take a look at that flow. I assure you we do pay attention to every single comment. We have found the experience rewarding and have risen to the challenge of publishing every business day on 1,000 Words since it went live on September 6, 2006. An active blog is a healthy blog! Take care and thanks for checking us out and then some!
tom hoehn -- one of the Kodak
blog contributors. My posts on the Kodak blog: http://tomhoehn.1000words.kodak.com/
Tom tried to leave the above as a comment to that post, but it didn't go through. And I told him I wanted to go ahead and post it here, because I felt it deserved its own post. It reflects well on Tom and his brand that he is aware of, and responding to what is being said online about Kodak and its blogs.
As a result of Tom's taking the time to address my post, I'm now far more likely to keep up with his blog, to blog about Kodak promotions, and maybe even buy Kodak products (or at least consider them). The real question is, how much money would Kodak need to spend on 'traditional' marketing to get me to the point that one email did?
Taking the time to listen and respond really does pay for itself.
Tags:The Viral Garden, Marketing