One of the highlights of last week's Digital Marketing Mixer for me, was the chance to spend some time talking to Chris Brogan. We had met briefly at SXSW, but I hadn't really gotten the chance to pick his brain. I did last week and I asked him the question I think we all would like to know the answer to:
"How in the HELL do you create that much content?!?"
Chris explained that when he gets an idea for a blog post, that he has to immediately get it down. This has ALWAYS been my problem, I can get the ideas, but I won't put them down until I think I have the 'perfect' angle on them. This is a big reason why I rarely post at Daily Fix and Search Engine Guide anymore. Ann and Jennifer are two of my dearest friends in the world, and so many of the post ideas I have for their blogs I end up nixing, cause I don't think they are 'good enough' to be on their blogs. I put my 'perfect' filter in place, and the end result is that I kill a TON of post ideas for both Daily Fix and Search Engine Guide. I remember one time I posted something here, and it immediately got a lot of comments. Ann emailed me wanting to know why I didn't post it on Daily Fix, and I explained that 'I didn't think it was good enough to go there!'
One of the things I kept telling the people I talked to in Scottsdale was 'don't overthink social media'. But I realized I had been doing the same thing with my post ideas. My best posts are usually the ones I write in 10 mins. No editing, just put the idea out there, and publish it. When I overthink it, I spend 2 days tweaking and changing the post to make it 'perfect'. And it almost always ends up being a less valuable post than it would have been.
And I started thinking about the blogs I read regularly. Not every post is a classic, in fact many aren't. But I keep coming back cause once a week or so, they write an amazing post. Or maybe it's once a month. The key is, they give me a reason to keep coming back.
So thanks to Chris' feedback, I have tossed my perfect filter in the garbage. So far, I think it's working, as I've gotten up nine posts on all three blogs (this will be #10), with a couple more posts planned for today and tomorrow.
Is this a problem for you as well? Are you spending too much time trying to make your posts 'perfect', or are you like Chris, and can quickly verbalize your ideas and get them out there? What are your secrets?