PR firms, take note. If you've sent me a pitch that I didn't post about, odds are very good that you didn't do the excellent job that Darren Barefoot and Julie Szabo have done in promoting their new eBook, Getting to First Base, a Social Media Marketing Playbook.
First, they sent me an email with the pic you see to the right attached. Yes they actually made a handwritten note and sent me a picture of it. And they included a link to my own 'personalized' page, which included the video you see below explaining what the book is about. And they offered me a link to download my own copy of the eBook.
I'm guessing it took Darren and Julie an extra 5 mins to customize this pitch for me by writing a note and making an extra page on their site for me.
If they had gone the standard 'Dear Blogger' email-blast route, there would be almost no chance of me ever mentioning them. But in that 5 mins, they elevated the chance of me blogging about them from about 1%, to about 100%. It's obvious that they were willing to take the time to personalize this pitch, and that shows me that they place a value on MY time, since they are willing to put forth a better effort to get my attention.
Again, PR firms, take note. And also take note of a different pitch that Darren aimed at Jordan. Sounds like it was a winner as well.
Tags:The Viral Garden, Marketing