The Blog Council's CEO is Andy Sernovitz, and he adds:
"Major corporations use blogs differently while abiding by the same rules and etiquette," said Blog Council CEO Andy Sernovitz. "Individual and small-business bloggers don't face the same issues. For example, we still need to deliver a responsible and effective corporate message, but we need to do it in the complicated environment of the blogosphere. We have to speak for a corporation, but never sound 'corporate.' And we have to learn to do it live, and in real-time."
The council states its mission as:
The Blog Council's mission is to help corporate blogging efforts become more successful.Of course I think this is a great move, and am pleased to see so many major corporations stepping up to the plate to be founding members. If the council can deliver on its promises, this will be an invaluable resource for any company that is considering blogging, and will lead much credibility to corporate blogging as a marketing communications tool.
Up to now, there hasn't been a community solely dedicated to serving the needs of corporate blogging. The Blog Council is here to help create:
1. Best Practices: Promoting corporate blogging excellence through best practices, standards, and training.
2. Community: Providing networking and partnering opportunities for leaders of the corporate blogging movement.
3. ROI: Developing metrics programs that help deliver measurable ROI from blog activities.
4. Advocacy: Blog Council has a united voice to provide the corporate perspective in the blogosphere.
John added that the official announcement of this group will be tomorrow morning, so I thank him for letting us know about it in advance!
Tags:The Viral Garden, Marketing, Blog Council