First we have this twit from Jeremiah:
Now this example from Facebook of how their 'social ads' would work:
Even if that 'Sponsored' disclaimer wasn't attached to Meagan's heartfelt endorsement of a movie about Navy fighters wearing insanely large Ray Bans, it still 'looks' like an ad. Jeremiah's twit, on the other hand, is instantly recognizable as him wanting to share a blog that he enjoys with his Twitter friends.
Do you think Meagan convinced more people to rent Top Gun than Jeremiah did to visit Now is Gone?
If you want to succeed in social media, you do so by attempting to bring value to your audience, not by attempting to monetize them.
UPDATE - Jeremiah adds in the comments:"It should have sent more people as I made a direct and voluntary option to share with my network"
Note the word 'share'.
Tags:The Viral Garden, Marketing