Thursday, August 30, 2007

Help me get to Austin!

One of the first company blogs I profiled in my Company Blog Checkup series was Dell's Direct2Dell. That checkup led to my getting the chance to begin talking to Dell's Digital Media team, as well as Lionel Menchaca and the rest of the company's blogging team.

Those discussions led to Dell extending to me the very generous invitation to join a panel the company has proposed to South By Southwest (SXSW) for next year's festival. The panel will be on The Future of Corporate Blogging. Here's what Dell sees the panel entailing:
A candid discussion about what it takes to be the most relevant and engaging corporate blogs in business. Are corporate blogs relevant? What, if any, will replace this medium? How has and will this medium evolve? A behind-the-scenes look at what it takes to 'feed the machine,' manage (internal and external) expectations, plan for growth, deal with opinionated customers, etc.

As it stands right now, I would be on the panel, along with Dell's chief blogger and Digital Media Manager Lionel Menchaca, and possibly two additional panelists to be named later (again, 'watch this space'). Now here's where I need your help. If this sounds like a panel you'd like to see at next year's SXSW, then please click here and vote on the panel. The majority of the panels that are picked for SXSW will be chosen based on how highly they rank with voters. I think the panel will be a great opportunity to explore where corporate blogging is now, but more importantly, what's in store for the future, and what possibilities this space holds.

And it would also be a great chance to meet as many of you as possible that will be attending SXSW, so hopefully the panel will be approved and I can see you there!

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Anonymous said...

Awesome. I'm waiting on confirmation of my account, but I'll vote once it comes in.

Mack Collier said...

Thanks Cam, hope to see you and Hee-Haw there!

Anonymous said...

Voted! I would love to hear this panel. Lionel speaks with such insight and passion whenever he talks about blogging for Dell. You'll make a great team for SXSW.

Mack Collier said...

Thanks Connie! You can tell just from the comments they have left here that Lionel, John and Richard are doing a fine job of monitoring and participating in the blogosphere. And I think it will be great for other companies to hear about Dell's blogging efforts. It's one thing for a company to hear from bloggers that they should be blogging, but when they see that one of their competitors is effectively utilizing a blog, it can be an eye-opener.

Anonymous said...

Fabulous (and much deserved, indeed). I hope to see you on many panels in many states (and many countries)!


Mack Collier said...

Thanks CK, it should be very informative and a lot of fun. I hope to make a few more conferences next year!

Chris Brown said...

Wow, there are so many panels to vote for -- good thing you provided that link!

I gave you a 5 star, but only with a "b" rating because I'm only rated a beginner.

Good Luck!!

Anonymous said...

Good luck, Mack!! Fabulous honor indeed... and it couldn't happen to a nicer guy.