Tuesday, August 28, 2007

Amazing what you can find when you're not looking for it

I've blogged early and often about how companies are spending more time actively reading and monitoring blogs. A great sign. But there's still no shortage of bad pitches in my inbox every day ('Dear Blogger' and ones from PR firms that invite me to interview their client so I can better promote them are my favs), and some bloggers have even adopted pitch policies.

Above all else, we want to see companies and marketers enter this space the right way. We see everyday the enormous possibilities that exist for companies and marketers that wish to work with bloggers, instead of just viewing us as an avenue to blog about their projects.

Case in point: Chris at Movie Marketing Madness made this incredibly generous offer:
So here’s what I’m thinking: I’ve got 12 Pownce invites that are just sitting there. I’m always encouraging movie marketers to try something new and so I’m going to put my money where my mouth is. So I’m going to create The MMM Pownce Challenge. Here’s how it works:

Up to 12 people responsible for a movie’s marketing campaign can drop me a line (see the Contact Chris page on the left) and I’ll send you an invitation to Pownce AND spend up to 30 minutes on the phone with you working out how you can integrate it into your campaign. That’s an invite and 30 minutes (during my lunch hour) on the phone with a New Media Specialist to figure out if this can work for you. Plus I’ll cover how this works out here on MMM. Any takers?

A day later he posted this:
24 hours later and still no takers on my offer of a Pownce account and help in integrating it into a movie marketing campaign. Remember - this is open to anyone involved in a movie’s marketing efforts. Just drop me a line and I’ll set you up with a Pownce invite and provide a bit of brainstorming help. There is no cost to you so if you feel like experimenting without spending a lot (or any) money this might be just the right thing to satisfy that urge.

Funny what you can miss when you only read a blog when you have a pitch for the blogger, isn't it? There's some movie studios and marketers that are SERIOUSLY leaving money on the table here.


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