Wednesday, August 08, 2007

The Viral Garden's Top 25 Marketing Blogs - Week 68

Here's the standings for Week 68:

1 - Seth's Blog - 10,265 (-64)(LW - 1)
2 - Gaping Void - 3,682(+19)(LW - 2)
3 - Duct Tape Marketing - 2,578 (-65)(LW - 3)
4 - Logic + Emotion - 1,357 (-19)(LW - 4)
5 - Search Engine Guide - 1,174 (LW - UR)
6 - Daily Fix - 1,044 (+5)(LW - 6)
7 - Diva Marketing - 1,018 (-112)(LW - 5)
8 - What's Next - 1,014 (+6)(LW - 7)
9 - Converstations - 892(-43)(LW - 8)
10 - Church of the Customer - 886 (-5)(LW - 9)
11 - Drew's Marketing Minute - 821 (-9)(LW - 10)
12 - Influential Marketing - 806 (+14)(LW - 11)
13 - Jaffe Juice - 745 (-16)(LW - 12)
14 - The Viral Garden - 727 (-10)(LW - 13)
15 - Servant of Chaos - 640 (-33)(LW - 14)
16 - Brand Autopsy - 614 (-14)(LW - 15)
17 - Branding and Marketing - 561 (+1)(LW - 17)
18 - Customers Rock! - 547 (-9)(LW - 18)
19 - Hee-Haw Marketing - 538 (-74)(LW - 16)
20 - Marketing Headhunter - 513 (-9)(LW - 19)
21 - Coolzor - 502 (-9)(LW - 20)
22 - Conversation Agent - 497 (+4)(LW - 23)
23 - Marketing Roadmaps - 491 (LW - UR)
24 - CK's Blog - 486 (-15)(LW - 22)
25 - Biz Solutions Plus - 474 (LW - 24)

A reminder that the Top 25 Marketing Blogs are ranked according to the number of sites/blogs linking to each, according to Technorati. The number you see after the blog name is how many sites/blogs Technorati claims have linked to the blog in the last 6 months. After that number is a positive or negative number, and this represents how many links the blog gained or lost from last week's Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW). If you see this; (LW - UR), it means the blog wasn't ranked last week.

Another weak week for the Top 25, with 16 blogs down and only 6 up. It will be interesting to see if this is merely the summer slowdown, or if it continues into the fall. Something I did notice, we hear a lot of talk about how there appears to be more male than female bloggers, but half of the Top 10 now features blogs either written or co-authored by female bloggers.

Speaking of female bloggers, Search Engine Guide debuts in the Top 25 at #5, while charter Top 25 member Marketing Roadmaps rejoins the fun. Last week Jennifer Laycock, SEG's editor and chief blogger, contacted me and wanted to know if I could include SEG in the Top 25. I told her that while I was a fan of her work and thought SEG was there content-wise, I couldn't include SEG because they didn't allow comments. A short while later she emailed me back to let me know that SEG had changed the format to enable comments, so now they're in!

CrapHammer, Experience Curve, Flooring the Consumer, Community Guy, Marketing Hipster, Greg Verdino's Marketing Blog, Tell Ten Friends, and Marketing Nirvana are all on the verge of cracking the Top 25.

Next update is next Wednesday.

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Anonymous said...

This has been a weird week. My readers reached an all-time high yesterday at nearly 300 in 24 hours. At the same time, my authority dropped 20 points. Man!

Mack Collier said...

Same here Lewis, my traffic was the highest its been in a month yesterday, and I lost about 5 links yesterday as well. It goes up and down.

Anonymous said...

Mack - Can you help clarify something? If SEG was excluded because they did not allow comments, why is Seth's blog included?

I'm not complaining, mind you, as I read Seth's blog daily and find it to be a very useful marketing resource. I'm just searching for a common principle that binds your selection here.

Mack Collier said...

Good question Cam. Seth's blog is included because while it doesn't allow comments, it does have a ton of useful marketing advice, especially for small businesses. I tend to give blogs the benefit of the doubt if I can. Another example is Gaping Void. There's really not a ton of true 'marketing' content there, but Hugh's posts about how Stormhoek is using blogs and social media in its marketing plan, for example, is truly cutting edge stuff that very few, if any, other companies are doing to the extent that Stormhoek is.

And even with SEG, they cover SEM and SEO extensively, which I normally tend to steer away from. But they also have some great posts and series on how small businesses especially can leverage social media and reach out to bloggers.

In the end, I have a base criteria in place that the included blogs need to allow comments, and focus extensively on traditional marketing and branding, as well as social media. I want to stay away from too much discussion of SEM, SEO, affiliate marketing, etc. I then look at each blog on a case-by-case basis and try to give them the benefit of the doubt, if I can.

Anonymous said...

The good news for female bloggers is that there will be even more on everyone's radar. The W-List 9aka Women who blog) just went viral. Yes, I pulled a Mack Collier ;-) I can learn.