....but it's pretty close. Jason at Music Business Blog has told me how On Target Media Group is targetting bloggers to promote Les Claypool's new CD, Of Whales and Woe. According to Jason:I'd say we approached 50 or so blogs about Les' CD. We only contacted the ones we really thought would be interested. As we move forward and find more and more relevant blogs, that number will certainly go up for future campaigns. The key in success here is relevance - we want to create goodwill and a sense of community, not be seen as merciless promoters that are aiming wide versus a targeted approach.
Jason told me that the bloggers were offered CDs, exclusive content, even interviews! Notice he spoke of the importance of relevance and a sense of community. Again, that's what makes targetting bloggers to promote music as such a complete no-brainer. These guys are ALREADY doing your job for you, all you are doing is making it as easy as possible for them to do so from here forward. Good to see Jason and On Target Media Group being WAY ahead of the curve here, but again, this is the future of music and all marketing, empowering your community to market for you.
As for '100 CDs for 100 Bloggers', thanks to Letters from the idiot for picking up on my idea. The amazing thing? I'm starting to get referrals from visitors who found The Viral Garden by doing a Google search for '100 CDs For 100 Bloggers'.
5 comments:
I wish I was a music blogger now... I'd love to interview Les Claypool... man, that'd be super!
Maybe I can start a new music blog this weekend... hmmm...
Am I the only one who thinks Mack ought to patent this idea so he can get proper credit for it?
Oh, and Tim, music blogging rocks :) The interviews are the best part.
JD- Dude, I'm with you... Mack is giving away his gold. I had a vision for a music review website years and years ago. I never did it and now I keep kicking the music review thing around again. As a nearly 40 aging pseudo hipster, I just wonder if anybody would even care? Still, the interviews would make it all worth the effort...
Tim you're selling me short man! I've got plenty of other good ideas! When I was talking to Laura from the Atlanta-Journal Constitution, after I explained my '100 CDs For 100 Bloggers' idea, and mentioned how labels were contacting me about it, she said 'well aren't you worried that one of them will just steal your idea?'. And I told her that they could, but that it would be pretty short-sighted of them to do so. My feeling is that any label smart enough to do this promotion is going to be smart enough to realize that the SMART thing to do isn't steal my idea, but rather HIRE me so I can take ALL my good ideas and implement them into THEIR marketing plans.
BTW as for the Claypool interview, ask Jason, he's told me he plans on stopping by here and giving some more background on this promotion and how On Target promotes artists via blogs.
Mack, I have no doubt that your head is crammed full of more great ideas. A smart label would hire- I totally agree.
And JD, when you get bored with the music interviews and need to pawn a few off, you just let me know!
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