Brands and commodities, 2 simple rules
Monday, August 14, 2006
From Brands Create Customers:
Brands and commodities: two rules
1. Brand: The shortest distance between customer and company.
2. Commodity: The shortest distance between customer and price.
1. When the brand is strong, customer and company are one
2. When commodity is strong, company and customer are done.
If you’re in it for the money, your customers will be in it for the price.
Bingo! The company and customer's motivations move together, the more focused on profits the company is, the more focused on getting the 'best deal' the customer is.
On the flipside, the more customer-oriented the company is, the more brand-loyal the customer will be.
Check out Brands Create Customers, a great read!
posted by Mack Collier @ 2:58 PM,
- At 8:11 AM, Chris Thilk said...
Mack Collier: Doing more to help people find new blogs than anyone else on the net.
- At 2:50 PM, Ann Handley said...
Mack Collier: He reads more blogs before breakfast than most people read all day.
- At 3:01 PM, Mack Collier said...
LMAO! BTW sis I replied to your email, let me know if you don't get it.
- At 5:50 PM, said...