Bloomberg is projecting that SoaP will top the box-office during its opening weekend with a take of just over 15 million. As expected, the media backlash has begun. Reuters stated that Soap 'failed to charm', and added "So much for the Internet hype.".
Again, I figured the MSM was going to take their shots at this movie if they had the chance. This was a story that originated on the internet, was created by the internet, and MSM had to sit at the kiddie table for this one. They didn't care for that, and if the opportunity presented itself to take potshots at 'internet hype', I figured they wouldn't miss the chance.
Apparently, a bad B-movie being pushed to the top of the box-office on opening weekend, is a sign that 'internet hype' doesn't work.
BTW, a Google-Juice update shows there are now a staggering 48 million search results for "Snakes on a Plane". Wow.