100 million seems to be a popular figure involving social-media sites lately. Last month YouTube announced they are serving up over 100 million videos a day, now MySpace has just topped the 100 million user mark.
This should give a nice media bump to the site that many think may be losing its 'coolness' factor, and ceding the role as 'the' hot social-media site to YouTube. In November of last year, MySpace had 40 million users. Five months later, in April of this year, they were up to 75 million users, adding 7 million per month. In the 4 months since April, MySpace has added another 25 million users, as the rate per month has fallen to 6.25 million a month.
Still, these figures are very impressive, and MySpace's deal to sign on Google as their official search engine will help. However, if MySpace continues to grow at their current rate, they will boast 150 million users by next April. An interesting question is, in 8 months, is it more likely that MySpace will have 150 million users, or less than they do today?
I vote the latter, the only thing harder than getting to the mountaintop (and staying relevant and hip with the kids), is staying there.
Pic via Foo Fighter's MySpace page