'100 CDs For 100 Bloggers' featured in The Washington Post

Today Marc Fisher wrote a great article on the fall of Tower Records in The Washington Post, and also mentioned '100 CDs For 100 Bloggers':

Music blogs are coming up with ever more creative ways to replace the record store clerk--Mack Collier's 100 CDs for 100 Bloggers idea is an encouraging sign that music blogs may yet prove to be supportive of the recording artists

Thanks Marc! The buzz generated over SoaP shows that this type of promotion, one where you reward fans for activities that they are already engaging in, is a home-run waiting to happen. Companies are starting to scramble and try to find ways that they can appeal to fans using the same forms of social media that they are. But the best examples will find a way to utilize the natural flow of the community, instead of trying to re-route them in a direction they aren't wanting to travel.

'100 CDs For 100 Bloggers' not only utilizes the natural communication channels of the artist's community of fans, it gives that community the incentive to promote the artist to others outside the community. And as I keep saying, the first label to run with this idea is going to have a blockbuster on their hands.

And it seems that The Donnas have a new CD coming out soon. Hmmmm.....


Pic via Flickr user Rocco Kasby