Today both Mario and I give our takes on the marketing of Snakes on a Plane on Da Fix. Mario made an interesting point that while this movie is getting pub from bloggers, that he highly doubts the 'there are 50 million blogs' claim from Technorati recently. I tend to agree that there are likely far less than 50 million blogs, but at the same time, bloggers are extremely passionate about ideas that they get behind.So I think it's conceivable that this movie could make anywhere from $5-50 million this weekend. I'm hoping for at least $30 million, so the story next week can be that SoaP broke-even in its opening weekend.
So here's my question to the Viral Community: If SoaP earns at least $30 million this weekend and breaks even, how will this story be reported in the mainstream media next week?
A - As a sign that Sam Jackson is now a bonafide Hollywood superstar, and can even pull a clunker like SoaP
B - As a sign that America is wanting more camp and 'B-Movie goodness' from summer box-office offerings.
C - As a sign that embracing and empowering your community in your marketing efforts really works.
Obviously I'm hoping for 'C', but I also realize that MSM isn't too pleased about the fact that the buzz for this movie didn't start with them, it started online. And I hope that New Line, at least, adopts community-empowerment as a marketing strategy from now on in promoting their movies, and continues to try to improve and refine their efforts.
PS: I have been meaning to mention this for like 3 weeks, but besides Mario joining Daily Fix (about 3 weeks ago), Alain Thyes from FutureLab has as well. A great lineup just got better!
Update: Chris adds in the comments "It's going to be "B." MSM will never (at least not yet) write a story about how actually powerful the online community is unless they can put a kid in a flannel shirt and over-sized earphones on the cover.".
3 comments:
It's going to be "B." MSM will never (at least not yet) write a story about how actually powerful the online community is unless they can put a kid in a flannel shirt and over-sized earphones on the cover. And Sam Jackson as a movie star? If that hasn't already happened SoaP isn't going to change things.
I think we'll have to think about this amazing phenomenon as we cry ourselves to sleep at night. Or is that just me?
I think Hollywood will miss the mark slightly .. they will see it as a triumph of B-movie making, but somehow miss out on how important the fans were in all of this .. SoaP will make at least $30 million in week one!
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