Wednesday, April 16, 2008

The Viral Garden's Top 25 Marketing & Social Media Blogs - Week 101

Here's the standings for Week 101:

1 - Seth's Blog - 8,887 (+44)(LW - 1)
2 - CopyBlogger - 6,878 (LW - UR)
3 - Search Engine Guide - 1,835 (-48)(LW - 2)
4 - Chris Brogan - 1,543 (LW - UR)
5 - Duct Tape Marketing - 1,369 (+93)(LW - 4)
6 - Logic + Emotion - 1,348 (+57)(LW - 3)
7 - Daily Fix - 1,015 (-78)(LW - 5)
8 - Influential Marketing - 846 (+95)(LW - 7)
9 - Brand Autopsy - 790 (-24)(LW - 6)
10 - Drew's Marketing Minute - 720 (+52)(LW - 9)
11 - Jaffe Juice - 719 (-1)(LW - 8)
12 - What's Next - 668 (+19)(LW - 11)
13 - Church of the Customer - 661 (No Change)(LW - 10)
14 - Conversation Agent - 655 (+52)(LW - 12)
15 - Six Pixels of Separation - 648 (+90)(LW - 14)
16 - The Viral Garden - 568 (-12)(LW - 13)
16 - Diva Marketing - 568 (+43)(LW - 15)
18 - Converstations - 496 (+61)(LW - 17)
19 - Greg Verdino's Marketing Blog - 456 (+40)(LW - 18)
20 - The Engaging Brand - 455 (-26)(LW - 16)
21 - Every Dot Connects - 430 (+66)(LW - 21)
22 - CK's Blog - 428 (+53)(LW - 19)
23 - Servant of Chaos - 414 (+40)(LW - 20)
24 - Damn! I Wish I'd Thought of That! - 391 (LW - UR)
25 - Social Media Explorer - 336 (LW - UR)

A reminder that the Top 25 Marketing & Social Media Blogs are ranked according to the number of sites/blogs linking to each, according to Technorati. The number you see after the blog name is how many sites/blogs Technorati claims have linked to the blog in the last 6 months. After that number is a positive or negative number, and this represents how many links the blog gained or lost from last week's Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW). If you see this; (LW - UR), it means the blog wasn't ranked last week.

First, thanks to everyone that gave me their opinion of what the direction of the Top 25 Marketing Blogs should be, both here, via email, and in person at Blogger Social. Thanks especially to Andy Sernovitz and Sean Howard for their ideas.

Based on what everyone said, it was obvious that most bloggers either didn't want the list to continue, or wanted it changed to include social media blogs. Most of my regular readers wanted the list to continue as is, or add in social media blogs.

Since this list was always intended to be a resource for my readers, and since there's an increasing interest in how social media can effectively be incorporated into marketing plans, I've decided to continue the list, adding in social media blogs. This means that some excellent new blogs focusing on social media have been added, such as Chris Brogan's blog along with Social Media Explorer. I've also added a couple of blogs that cover both marketing and social media, including CopyBlogger and Damn! I Wish I'd Thought of That!

Adding Chris Brogan's blog and Copyblogger has instantly shuffled the top of the list, and for the first time ever, Seth's Blog has some semi-competition for the top spot, even though Copyblogger still trails by 2,000 links.

Several of the blogs in the Top 25 saw big gains this week (remember that it's been 3 weeks since the last list). At first I thought this was mostly due to bumps for Blogger Social attendees, but not everyone that attended (Hi!) saw their blog go up.

Experience Curve, Flooring the Customer, Customers Rock!, Movie Marketing Madness, and The Lonely Marketer all barely missed the cut.

Next update is next Wednesday.

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Geoff_Livingston said...

I like it. Thanks for ding this every week, Mack.

Chris Brogan said...

It's a really interesting list. 101 weeks. That's quite a commitment.

Mario Vellandi said...

Mack, continue writing based on what your cumulative readers want. I really feel it's great that you include the 'social media' description to the list. Marketing is a lot more than just SM and communications; there's are a lot of fantastic writers out there in other areas - they just don't get the technorati visibility/numbers because interconnectivity is intrinsic/2nd nature to the SM and marketing communications online community. Keep up the great work.

sara_mc said...

In five years, you probably wouldn't even need to add the "& social media." Maybe eight years. It will be an assumed part of marketing at some point, right?

Drew McLellan said...


Bravo for modeling what you teach. You created something for your community. You let them use it for awhile. You asked and listened to their feedback.

Then, you sorted through it all and find the right balance for you and for your community!

You walk your talk!


Mack Collier said...

Thanks Geoff and Chris!

Mario it just made sense to incorporate social media blogs into the mix, as the readers that this list is for are the ones wanting to learn more about social media.

Sara I agree, social media marketing will likely be fairly commonplace in 5 years, if not much sooner.

Drew you're a great role model when it comes to listening to the community!

Gavin Heaton said...

Now, this is a great innovation! While I agree that in 5 years time the distinction between marketing and social media will be unnecessary, right now it seems important to begin bridging the gap.

Anonymous said...

Hi Mack -

Honored to have made the list, and thanks for the personal mention. You've got a lot of fans.



Author, Word of Mouth Marketing: How Smart Companies Get People Talking (

Mack Collier said...

Thanks Gavin, I think adding in social media blogs also creates a more valuable list, and it's a greater accomplishment to be listed alongside experts like Jason Falls and Chris Brogan.

Andy thanks for the kick in the pants. When I realized that I had actually told you that 'well my regular readers seem to like the list', then I realized I needed to bring it back. Duh!

Anonymous said...

Glad to see that you've continued with your valuable list and that you've included social media blogs.

Jason Falls said...

Holy smokes! I'm honored beyond belief! This might be the first time I've been in the top 25 of anything other than "Obnoxious Guys I Won't Date."

Seriously, even if this is the only week I'm on the list, I'm thrilled. Thank you, Mack, for doing it and for turning all of us on to great blogs.