Tuesday, March 18, 2008

It's not about the tools, it's about the conversations

Recently it seems that the conversation about social media among companies is becoming MUCH smarter. Before, it was like 'we need to get into blogs, cause I saw the story in Business Week on them'.

Now it seems that companies are beginning to understand that social media isn't the golden egg, but instead it's about using these tools to better reach and understand their customers. I had several conversations during and after SXSW with companies that drove home this point, but I love this quote from Michael Dell during an interview with Shel Israel: "You know, people talk about social media programs but I just think about conversations with customers."

Companies are beginning to understand why social media matters. They are beginning to figure out that it's not about these tools, but rather the conversations that these tools can facilitate.


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