David Rowley, who works for SnoCap, saw my post yesterday about SnoCap's partnership with Merlin and MySpace, and specifically Jordan's comments, and posted a further explanation of just what MyStore can do on his blog:
Sure, it's very cool that artists can sell tracks directly to their fans from their MySpace page. But the real potential is that fans can grab the store and put it on their own pages. Fans are incredible, and when artists reach out to them directly, they will do anything to promote them and get some attention.
I couldn't agree more David. Music fans are simply evangelists waiting to be empowered to become marketing partners for their favorite artists. I told several labels this almost verbatim when explaining why '100 CDs For 100 Bloggers' would be a huge hit. Very exciting to hear about this viral component of MyStore, makes a great idea even better. Hopefully David will stop by and leave a comment telling us more about how MyStore will work.
The Viral Garden, Marketing, SnoCap