1 - Thanks to Trish for letting me know about this great article on how companies are using blogging to grow their businesses. Good advice for consultants on up to corporations!
2 - Jaffe is asking everyone for their favorite marketing blogs, which is of course a shameless ploy to get everyone to brag about how great Jaffe Juice is. Fine, so I took the bait...
3 - Check out SunRise Promotions's music marketing blog I found because they left a comment here. The music industry needs all the marketing help it can get, I don't know if you were aware of that, BTW.
4 - Maura lets us know about the Social Media Club which seems to be a pretty rockin' blog covering....social media.
5 - Becky and Drew are asking for everyone to give their advice to college graduates on how to get that first job. My best advice? Be VERY wary of any job-hunting advice you get from your instructors, since the last time they had to look for a job was probably 1983. The rumor is that times have changed a bit since then.
6 - Paul predicts a corporate-created YouTube copycat is gonna suck. I predict Paul will be proven right.
7 - Toby has a great interview with the incredibly hot Penelope Trunk on how to get attention from the mainstream media. Penelope is a columnist for the Boston Globe (Our friend Maura Welch also writes for the Globe), as well as Yahoo! Finance. This is a great interview because so many of us bloggers that want to grow our blogs always think that getting links from A-List bloggers is what we need, when as I've said before, the mainstream is still where it's at.
8 - I should have already mentioned this, but check out Max's advertising blog Maple Takedown (Thanks Danny) (Whups Austin's is Fresh + Squeezed). Max joined Beyond Madison Avenue a few months back, and has jumped into the blogosphere with both feet at the tender age of 17. So that means when he graduates college, he'll have at least 4 years blogging and social media experience under his belt. Can you say 'employable'? Congrats Max, you're well on your way.
9 - The early results are in for the Bum Rush the Charts movement to get Black Lab's 'Mine Again' to the top of the iTunes charts. 'Mine Again' didn't make the Top 100 on iTunes, but I got my copy and it's a pretty good song. I think much of their music, if not all, is podsafe, so don't be surprised if you don't hear them on an upcoming episode of Mind The Gap (which IS coming soon, I promise). Looks like the Bum Rush The Charts blog had around 100,000 visitors and feed readers yesterday. Not bad when you consider that many would have bought directly from iTunes. So it's quite possible that a few hundred thousand of us bought the single yesterday. Anyone from the RIAA listening? Too busy suing 12 year-old girls in Texas for allegedly downloading a song? Thought so.
10 - Jeff has a great post about tapping into the power of evangelists for your fund-raising efforts. Love this closing quote:
Having no control doesn't guarantee you a crowd of excited evangelists blogging their hearts out about you. But tight control on your marketing pretty much guarantees that you won't have that.
What's more important to you?
11 - Mimi has posted the Z-List with her additions. Look at how long the list is getting! Love it, and Mimi told me she's going to periodically add new blogs to the list, as she finds them. This is what it's all about, and I told Mimi this: The Z-list works because it's about EVERYONE ELSE, not you. By posting the Z-List, you shine the spotlight on the COMMUNITY. And that inspires them to do the same.
Companies could learn a thing or three from the Z-List, mainly that, it's not about you.
12 - Technorati is about to confirm what the rest of us already knew, Gavin's an A-Lister!
The Viral Garden, Marketing, The Viral Community