...with or without you.
Lewis has penned a winner of a post about the new Ameriprise ads starring Dennis Hopper. What makes this post so great is that so many readers, many of them boomers, are chiming in either praising the ad as being great, or praising the same ideals as the ad. Which is indirect praise.
What struck me was the passion in the comments:
"The Ameriprise ads are right on target and, from water cooler talk I hear, resonating with us boomers." - David Reich
"Fact is: Before this ad, I had never heard of Ameriprise because their services are not in focus for me, so I likely had been ignoring them. This ad changed all that. I call that effect a great success." - Lewis Green
"On a side note, because the ad struck a chord with me, I will remember Ameriprise when I need these services (and I should probably get my act together at this age and start thinking more about it ;-)." - CK
"Hopper’s message is true and touches a nerve within all of us in this age bracket." - Harry Hallman
"I'm not old yet and don't plan on getting old...just older. Nice to see that advertisers are starting yo recognize it too." - Nancy
"I think the Ameriprise spots are bang on." - Elaine Fogel
I know I'm a marketing geek, but seeing passionate and excited customers gets ME excited! This ad and its message isn't aimed at me, but seeing the passion these people have for their lifestyle and the message behind this ad was contagious! I decided to attempt to contact Ameriprise and let them know about this amazing discussion and give them the chance to interact with a few potential customers that are passionate for the message of their ads. And incidentally, potential customers talking about their ads on one of the most influential marketing blogs on the internet(Daily Fix).
So I do a Google search for "Ameriprise blog", and look what the first result is:
The Unofficial American Express and Ameriprise Blog, which greets us with the above image. Apparently Ameriprise doesn't have a blog. But as we see, their detractors definitely do.
The conversation, both good and bad, carries on with or without you...
The Viral Garden, Marketing, Ameriprise