Thought for the day
Monday, March 12, 2007
If you're a company, you don't need a good or even great product to blog about. That will come if you use your blog as a communication tool to reach your community and react to the feedback they are giving you.
The Viral Garden, Marketing, Blogging
posted by Mack Collier @ 11:13 AM,
- At 12:53 PM, Drew McLellan said...
A valid point. SO many people shy away from blogging because they don't know what to say or think they are bad writers.
Maybe we all need to think of it as a listening tool rather than a telling tool.
I need to ponder how to make my own blog more of that...
- At 1:13 PM, Tim Jackson- Masi Guy said...
Mack- I am always waiting for the other shoe to drop when you put up short posts like this one. It seems like a teaser for something larger later.
Drew- You hit pay dirt there! It's a listening tool. It is our part to start the conversation and ask people to join us- that's the key.
- At 10:29 PM, Ann Handley said...
I think I'm going to start a blog called "Can't Blog Now... I'm Listening."
- At 5:25 AM, Reshma Anand said...
Mack - Your thought is a subtle reminder about the fact 'If everybody does the talking, who'll do the listening?'
- At 11:19 PM, Eric E. Smith said...
It's amazing how few businesses see blogging as a way to truly interact with their customers or prospects.
They'll happily spend huge sums of money on market research and product development when a direct pipeline to their customers is so readily available...
- At 11:45 PM, Mack Collier said...
"They'll happily spend huge sums of money on market research and product development when a direct pipeline to their customers is so readily available..."
Bingo Eric. I think the problem is that many companies use their blog as an 'online brochure', and of course that draws zero attention from visitors to the blog.
So the comapny is getting zero reaction to their blog, and they can't make the connection that if they were offering content that their readers found relevant, that would lead the readers commenting, then they could get a conversation started.
But instead, many companies simply replicate the info on their website, and wonder why no one cares. I mean if it's important to them, it's important to us, right? Wrong.