Tuesday, March 20, 2007
Book Club Round 2 with Al and Laura Ries is LIVE!
MarketingProfs Book Club hosted by our CK is back and she's brought the First Family of Branding with her; Al and Laura Ries! We'll be discussing their bestseller, The Origin of Brands. And the discussions are already flowing, with plenty of posts on both sides of the convergence/divergence fence.
And there's even been a Laura sighting! What are you waiting for, click this link to join the fun!
What could CK have up her sleeve for Round Three?!? Hmmmm, I wonder....
UPDATE: Al and Laura both are all over the Book Club now. If you guys ever wanted to talk to a pair of literal marketing and branding legends, especially about a topic you're likely going to be hearing more of in the future (divergence), this is your chance!
The Viral Garden, Marketing, Book Club