My latest post at Daily Fix is headlining, entitled 'Does the Best Marketing Go Unnoticed?'. The post talks about the excellent jobs Fiskars and Brains on Fire did in creating The Fiskateers, and how The Favorites created their online community of fans on MySpace. IMO, these are textbook examples of how to empower, and join your communities, respectively. Give it a read if you get a chance.
The Top 25 Marketing Blogs list for this week will be up sometime between now and this afternoon.
Also I'm going to call on The Viral Community today, if you have a minute, please use this link and add The Viral Garden to your Technorati Favorites. As you know, I'm not big on self-promotion, but if you make the Top 100, it does add some traffic to your blog, so if you haven't already, please add me to your favorites, and I'll happily do the same for your blog. In fact if you want, you can leave a comment saying you have added me to your list, and then I'll add you to mine. Thanks to Ann Ray, Chris, Bob, Rob and Ed for adding me to your lists, and I've already added each of you to mine. You need to have a free Technorati account to play (which you should have already anyway). With any luck we can lift The Viral Community up to take over the Top 100. Wouldn't THAT be something? ;)