Let's revisit what has happened in the last 24 hours concerning Chris' post on MMM about Universal contacting him about the marketing efforts for the movie Miami Vice.
Since this time yesterday, the following blogs and websites have linked to Chris' post:
The Viral Garden
Tell Ten Friends
Beyond Madison Avenue
And then Clay even went so far as to comment on David's blog linking back HERE.
This is why we call it 'social' media. We talk. We spread ideas. Quickly. One guy at Universal taking 30 minutes to talk to a blogger has so far netted Universal and Miami Vice exposure on (currently) 8 blogs and websites within the first 24 hours, including 3 of the Top 25 Marketing Blogs.
Not a bad tradeoff. How many people were exposed to Universal and Miami Vice in the last 24 hours as a result of these sites? Well I can say that over 2,000 people visited BMA and here in the last day, so right now Universal is batting a thousand people a blog. Again, a 30-minute chat with one blogger has now blossomed into an online marketing campaign for Universal and Miami Vice. Which didn't cost Universal a penny.
Like I said, we talk, we spread ideas, and enjoy doing so. We especially love to talk about companies that are smart enough to talk to us.
The question your company needs to ask itself is: Why didn't you give us a reason to talk about you?
UPDATE: Karl Long just emailed me to let me know he's joined in praising Universal's reaching out to MMM.