Apparently Gap is having a clearance on 'Bad Idea' jeans, because everyone seems to be strapping them on. The on-again-off-again rumor that the Playstation 3 will NOT play used/pirated games, appears to be back on.
First of all, Sony has patented technology that would prevent used or 'pirated' copies of video games from being played on the PS3. The million dollar question is, will they include such technology in the PS3 to keep used games from being played in the unit? Sony has said that such talk is 'false speculation'.
That's great, but it's not a denial, is it?
If Sony does employ this technology, that could mean that the copy you buy of a PS3 game would only work on YOUR machine. This move would effectively kill the secondary/used market for these games(which experts estimate as being worth around 900 million.), which would be a blow for retail chains as well as eBay.
And such talk has video gamers, who are already worried over how high the price of PS3 games could go, very concerned. Which is why Sony needs to come out and put these rumors to rest, because their lack of a definite denial is only fanning the flames. At this point their continued refusal to squelch the rumors is eroding the Playstation's brand equity.
The only other alternative is that Sony is actually planning on using this technology, thus their lack of putting the rumors to rest. The brute stupidity behind such a move literally boggles the mind.
Normally it wouldn't be a serious consideration that Sony might actually use this technology, but after the numbskull moves that Coke and Paramount have made recently, you have to wonder.
Pic via Flickr user kraddrol