I've heard from some bloggers lately both privately and publically that they have noticed their blog's ranking falling recently. The Viral Garden is no exception, as I believe TRati at one time tracked over 800 links for this blog.
But if you think about it, how we share links to blogs has changed dramatically in the last couple of years. In 2006, when I published the first Top 25 list, the main way that you shared a blog link with others, was via a blog post, or on your blogroll. Technorati counted these links and ranked blogs based on the number of links it counted for each blog from posts and blogrolls.
But recently, especially in the last year or so, how we share links to blogs and blog posts has changed dramatically. Instead of doing it from our blog, now we link to posts on Twitter. Or Plurk, or we share it on Friendfeed, or via our Shared Items on Google Reader. I would regularly leave 'Viral Community News' posts with links to interesting blogs and blog posts I had found. But I stopped doing that because it's so much easier to share links on other sites. And more of them.
However, as our methods of sharing links have changed, Technorati hasn't adapted. TRati still tracks the number of links your blog gets via blog posts and blogrolls, but it doesn't track links your blog gets via Twitter, or Plurk, or Friendfeed, or Google Reader's Shared Items.
Which means that as a whole, TRati should be tracking fewer links across the board for all blogs. And the past Top 25s bear this theory out. 18 of the current 25 blogs in this week's Top 25, were also in the year's first Top 25. Of those 18 blogs, 14 have lost links since Jan, 3 have gained, and one is unchanged.
The problem is, many bloggers see their rankings and 'authority' falling, according to Technorati, and think their blog isn't as popular as it once was. It could simply be a sign that people are sharing your content on sites that Technorati isn't tracking.
If Technorati is serious about re-dedicating itself to focusing on bloggers, it can start by accurately tracking how and WHERE we are sharing content.