Monday, February 18, 2008
Friends, friendlies, and why I like Twitter better than Facebook
Chris Brogan has come up with a great term for all those people that you know on places like Twitter, Facebook, and even MySpace, the people that you know of, that you share some information with, but that aren't yet your friends.
Chris calls them 'friendlies'.
This also reminds me of Kathy Sierra's idea that the success of an app lies in how quickly it can move its users past the 'I Suck' threshold. Likewise, I think the success of a social app or site depends on how well it helps us convert friendlies into friends.
I've had plenty of 'friendlies' on MySpace, on Facebook, and on Twitter. But these days, Twitter is the only site that I spend any time with. I cancelled my MySpace account months ago, and now barely access my Facebook profile on a weekly basis. But I use Twitter almost daily.
Originally, I was very excited about Facebook. The biggest reason why, was the belief that Facebook would help me better connect and build connections with all these 'friendlies' I have, so that they could become my friends.
But I found out that Facebook, at least for me, didn't really work well in converting friendlies into friends. But Twitter does. Probably because it has interaction built-in. Where Facebook is built on sharing information, Twitter is built on exchanging it. It's built on conversation, and that leads to stronger connections which help convert friendlies into friends.
If I were building a new social app/site/network, I would focus on how quickly and easily it allows friendlies to come together and become friends.
Pic via Flickr user PhototPJ
Tags:The Viral Garden, Marketing, Twitter, Facebook
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