Karl wrote a post yesterday about how his falling 'authority' with Technorati is actually making him less motivated to blog regularly. Karl is far from alone in seeing his authority drop according to Technorati, as I believe every member of the Top 25 has seen significant hits to their links counts according to Technorati. The Viral Garden is down to 575 links currently after inching above 800 earlier this year. Even worse, Seth's Blog has lost about 1,000 links since July.
But what doesn't make sense is that many of the blogs I read regularly, have seen their blog readerships increase for months. This blog's traffic has been pretty flat for the entire year, but the feed readership has increased by about 1,200% this year. Greg mentions in the comments to yesterday's Top 25 post how his traffic AND readership is growing despite his links going down. I would bet many other bloggers have noticed the same thing.
I also have to wonder if our increased use of Twitter and Facebook isn't factoring in as well? Twitter is a great way for all of us to quickly link to a blog post and let our friends know about it. But Technorati doesn't count these links from Twitter. Also, any links we post in Facebook, or that are collected via Blog Friends or other apps, Technorati misses those as well.
So which is it? I tend to think it is all of the above. It doesn't appear that the number of incoming links I am getting has significantly dropped from earlier this year, if at all. But at the same time, I am spending less time physically reading blogs, and more time with sites such as Facebook and Twitter. And actually I am probably reading more blog posts via Facebook profiles with the Blog Friends app than I did via Bloglines (which I haven't looked at in days). But at the same time, Technorati is missing all those links that I am reading via Facebook.
If your Technorati link counts have been falling, why do you think it's happening?
Tags:The Viral Garden, Social Media, Facebook, Twitter