Paul tells me that there was a surprisingly high number of listeners to the show (and if you listened to it live, thanks so much for your interest. I made a point to give a shout-out to my Twitter peeps ;)), and that it went exceptionally well.
But afterward, the most common question I got from people that heard the episode was "Wait, you mean you do social media consulting?"
Yep, I fear I've never been very good at promoting myself (notice I forgot to blog about my appearing on Paul's show prior to Friday), and my guess is I'm not alone. Lisa Hoffmann left an interesting post about Matt Bacak recently, and I left this comment:
For whatever reason, many of us are horrible when it comes to promoting ourselves. And I am the world’s worst about it. My guess is that many of us view our ‘followers’ and blog readers as friends, and don’t feel right ‘promoting’ ourselves to our friends. But that’s just a guess.
A few months ago I made some changes to my The Viral Garden and added sections spelling out the consulting, training and speaking services I provide. Before I did so, I spent a lot of time reviewing the blogs of other people who I knew provided similar services. What I found was that most offered little to no mention of this on their blog. I found a few solid examples, such as Amber Naslund and Chris Brogan, who I think do a fine job of promoting their consulting and speaking services on their blog. But most people seemed to almost have made a conscious choice not to promote themselves.
I've talked to some pretty influential people in the social media space about this, and have gotten conflicting answers. Some seem to think that the less promotion the better, as the best promotion is in creating value and helping others. And others told me that they didn't understand why consultants didn't promote their services more, as they felt their friends/readers/followers would want to know about them.
What do you think? I almost always err on the side of less promotion being better, but I'm beginning to wonder if I might sometimes be overreacting. If you offer similar services, what's your stance on promoting yourself on your blog, and how do your readers take it?
Pic via Flickr user ehnmark