The Viral Garden's Top 25 Marketing & Social Media Blogs - Week 133

Here's the standings for Week 133:

1 - Duct Tape Marketing - 260,000 (+23,000)(LW - 1)
2 - Church of the Customer - 248,000 (+20,000)(LW - 2)
3 - CopyBlogger - 46,892 (+4,805)(LW - 3)
4 - Web Strategy by Jeremiah - 17,953 (+1,776)(LW - 4)
5 - Chris Brogan - 14,751 (+1,287)(LW - 5)
6 - Logic + Emotion - 11,640 (+986)(LW - 7)
7 - Brand Autopsy - 8,299 (LW - UR)
8 - Influential Marketing - 7,873 (+763)(LW - 8)
9 - Daily Fix - 7,002 (+1,152)(LW - 9)
10- Jaffe Juice - 4,962 (+398)(LW - 10)
11 - Drew's Marketing Minute - 3,684 (+271)(LW - 11)
12 - What's Next - 3,517 (+760)(LW - 15)
13 - Conversation Agent - 3,485 (+368)(LW - 12)
14 - The Viral Garden - 3,448 (+458)(LW - 13)
15 - Converstations - 3,412 (+368)(LW - 14)
16 - The Social Media Marketing Blog - 2,725 (+336)(LW - 16)
17 - Being Peter Kim - 2,716 (+363)(LW - 17)
18 - Techipedia - 2,604 (+382)(LW - 19)
19 - Social Media Explorer - 2,548 (+264)(LW - 18)
20 - Emergence Marketing - 1,987 (+314)(LW - 20)
21 - Greg Verdino's Marketing Blog - 1,850 (+363)(LW - 24)
22 - The Social Customer Manifesto - 1,802 (+219)(LW - 23)
23 - Techno Marketer - 1,750 (+137)(LW - 21)
24 - Paul Isakson - 1,739 (+132)(LW - 22)
25 - Spare Change - 1,430 (+159)(LW - 25)


The Top 25 Marketing & Social Media Blogs are ranked according to the number of subscribers, according to FeedBurner. The number you see after the blog name is how many subscribers accessed the blog's feed, according to FeedBurner. FeedBurner (and I had to look it up to make sure) tracks the number of times your blog's feed is accessed, and matches it against the IP address of the computer making the request, to approximate the number of subscribers that access your feed, and report this as the number used in the Top 25. After that number is a positive or negative number, and this represents how many readers the blog gained or lost from last week's Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW). If you see this; (LW - UR), it means the blog wasn't ranked last week.

Nice bounceback week as every blog gained subscribers. Blogs #11-15 and #20-24 are getting very competitive, and it's always interesting to see the joustling back and forth. Another interesting point is that I saw some bloggers question whether Chris Brogan would lose blog subscribers as a result of the controversy over his sponsored KMart post at Dad-o-matic. Given that his blog saw an almost 10% gain in subscribers, it doesn't seem to be hurting his numbers, and the solid gain could indicate that he instead picked up some new readers as a result of the added attention over this issue.

Search Engine Guide 'fell' out of the Top 25, but I'm pretty sure that was due to a FeedBurner hiccup (unless SEG suddenly lost 13K subscribers). Unfortunately, FB has been screwier recently, and that's resulted in a few blogs seeing their numbers unexpectedly dip.

Brand Autopsy recently added the FB count chicklet to its sidebar, and thusly rejoins the Top 25 at #7. Movie Marketing Madness and Customers Rock! just missed the cut. Remember if you want to have your blog be considered for inclusion in the Top 25, make sure you add the Feedburner feed count chicklet to your blog.




Next update is next Wednesday.


posted by Mack Collier @ 9:17 AM,

4 Comments:

At 1:45 PM, Anonymous Frank Reed said...

Mack,

Cool list. I was just 'introuduced' to you though a Chris Brogan tweet that pointed me an Ad Age article that mentions you. This is how this stuff should work for sure!

Where's Andy Beal's marketing Pilgrim on your list? usually ranks top 15 or so in the Ad Age 150.

Looking forward to reading your blog and following you on Twitter.

 
At 6:13 PM, Anonymous Blog Expert said...

Thanks for the list.

 
At 9:03 AM, OpenID peterkim said...

Mack - I wonder if you may be on to something here with Feedburner's methodology. It appears that, every week, most of these blogs tend to move in the same direction and in a magnitude relative to their own subscriber base. Although all of these blogs cover similar content (marketing & social media), I wonder why we don't see greater variation in direction (+/-) and scale (000's) in any given week. You've been watching the numbers...any thoughts?

 
At 7:08 PM, Blogger Mack Collier said...

Pete I think there is some of that, but I also notice that blogs that don't post as often seem to have a big slower growth.

I agree, it is a bit curious that most/none of the blogs seem to be losing subscribers, then again, I can't think of any blog in any niche that appears to be losing subscribers.

I do think it would be interesting to see what results we would get from a competitor to FeedBurner, but unfortunately we'll have to keep waiting on that, I guess.

 

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