Here's the standings for Week 121:
1 - Duct Tape Marketing - 223,000 (+3,000)(LW - 1)
2 - Church of the Customer - 212,000 (+3,000)(LW - 2)
3 - CopyBlogger - 40,072 (-2,708)(LW - 3)
4 - Search Engine Guide - 12,300 (+127)(LW - 4)
5 - Chris Brogan - 8,505 (+186)(LW - 5)
6 - Influential Marketing - 6,687 (-298)(LW - 6)
7 - Logic + Emotion - 3,567 (+3)(LW - 7)
8 - Drew's Marketing Minute - 3,219 (+16)(LW - 9)
9 - What's Next - 3,129 (LW - UR)
10 - Converstations - 3,086 (-133)(LW - 8)
10 - The Viral Garden - 3,086 (+23)(LW - 10)
12 - Experience Curve - 2,808 (+33)(LW - 11)
13 - Conversation Agent - 2,767 (+54)(LW - 12)
14 - Techipedia - 2,322 (+22)(LW - 13)
15 - The Social Media Marketing Blog - 2,088 (+9)(LW - 14)
16 - Emergence Marketing - 1,821 (-8)(LW - 15)
17 - The Social Customer Manifesto - 1,640 (-32)(LW - 16)
18 - Greg Verdino's Marketing Blog - 1,604 (LW - UR)
19 - Techno Marketer - 1,387 (+20)(LW - 17)
20 - Social Media Explorer - 1,319 (-13)(LW - 18)
21 - Spare Change - 1,274 (LW - UR)
22 - Movie Marketing Madness - 1,268 (+27)(LW - 19)
23 - Daily Fix - 1,094 (-17)(LW - 20)
24 - Customers Rock! - 847 (-2)(LW - 21)
25 - Shotgun Marketing - 754 (+33)(LW - 22)
The Top 25 Marketing & Social Media Blogs are ranked according to the number of subscribers, according to FeedBurner. The number you see after the blog name is how many subscribers accessed the blog's feed, according to FeedBurner. FeedBurner (and I had to look it up to make sure) tracks the number of times your blog's feed is accessed, and matches it against the IP address of the computer making the request, to approximate the number of subscribers that access your feed, and report this as the number used in the Top 25. After that number is a positive or negative number, and this represents how many readers the blog gained or lost from last week's Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW). If you see this; (LW - UR), it means the blog wasn't ranked last week.
Thirteen blogs were up this week, with eight seeing their subscriber counts fall. This is in contrast to how Technorati had been tracking falling link counts for the last several months. I think this validates the assumption that linking between blogs is falling, while blog readership as a whole, is still growing. The linking behavior is simply moving away from blogs, to other social sites, which is fueling a growth in readership, as new audiences are being exposed to these blogs. So perhaps the blogosphere isn't imploding after all. We'll have to keep an eye on how readerships track moving forward, but my guess is that we'll see most blogs continue to add subscribers.
What's Next, Spare Change and Greg Verdino's Marketing Blog are new additions to the Top 25 this week, with Biz Solutions Plus and Every Dot Connects just missing the cut. Remember if you want to have your blog be considered for inclusion in the Top 25, make sure you add the Feedburner feed count chicklet to your blog.
Next update is next Wednesday.