Here's the standings for Week 120:
1 - Duct Tape Marketing - 220,000 (LW - 6)
2 - Church of the Customer - 209,000 (LW - 8)
3 - CopyBlogger - 42,780 (LW - 2)
4 - Search Engine Guide - 12,173 (LW - 4)
5 - Chris Brogan - 8,319 (LW - 3)
6 - Influential Marketing - 6,985 (+12)(LW - 7)
7 - Logic + Emotion - 3,564 (LW - 5)
8 - Converstations - 3,219 (LW - 20)
9 - Drew's Marketing Minute - 3,203 (LW - 15)
10 - The Viral Garden - 3,063 (LW - 25)
11 - Experience Curve - 2,775 (LW - UR)
12 - Conversation Agent - 2,713 (LW - 12)
13 - Techipedia - 2,300 (LW - 13)
14 - The Social Media Marketing Blog - 2,079 (LW - 19)
15 - Emergence Marketing - 1,829 (LW - UR)
16 - The Social Customer Manifesto - 1,672 (LW - UR)
17 - Techno Marketer - 1,367 (LW - 23)
18 - Social Media Explorer - 1,332 (LW - 18)
19 - Movie Marketing Madness - 1,231 (LW - UR)
20 - Daily Fix - 1,111 (LW - 10)
21 - Customers Rock! - 849 (LW - UR)
22 - Shotgun Marketing - 721 (LW - UR)
23 - Biz Solutions Plus - 541 (LW - UR)
24 - Resonance Partnership Blog - 301 (LW - UR)
25 - MediaPhyter - 116 (LW - UR)
The Top 25 Marketing & Social Media Blogs are ranked according to the number of subscribers, according to FeedBurner. The number you see after the blog name is how many subscribers accessed the blog's feed, according to FeedBurner. FeedBurner (and I had to look it up to make sure) tracks the number of times your blog's feed is accessed, and matches it against the IP address of the computer making the request, to approximate the number of subscribers that access your feed, and report this as the number used in the Top 25. After that number is a positive or negative number, and this represents how many readers the blog gained or lost from last week's Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW). If you see this; (LW - UR), it means the blog wasn't ranked last week.
As of this week, the Top 25 Marketing and Social Media blogs are now being measured according to FeedBurner's count of daily subscribers. FeedBurner tracks the number of times your blog's feed is accessed on a daily basis by subscribers, and blogs can post this number on their blogs. The ones that do, are considered for inclusion in the Top 25.
As when the Top 25 moved from Alexa to Technorati as its measuring stick, this week's countdown sees a LOT of shuffling. First, several blogs were dropped from the Top 25 because they don't report their FeedBurner subscriber number on their blog. This included Seth's Blog, Six Pixels of Separation, Brand Autopsy, Jaffe Juice, Damn! I Wish..., Diva Marketing, Every Dot Connects, What's Next, and Greg Verdino's Marketing Blog. I'm pretty sure that many if not all of these blogs would make the Top 25 ranked on Feedburner subscribers, so if any of you add the FB chicklet to your blog, let me know either via a comment here, or shoot me an email, and I'll be happy to add your blog back to the list. If you want to do this, from the dashboard of your Feedburner account, click Publicize, then Feed Count.
So this also means that there's several new faces on the board. These include Experience Curve, Emergence Marketing, The Social Customer Manifesto, Movie Marketing Madness, Customers Rock!, Shotgun Marketing, Biz Solutions Plus, Resonance Partnership Blog, and MediaPhyter.
Remember if you want to have your blog be considered for inclusion in the Top 25, make sure you add the Feedburner feed count chicklet to your blog.
Next update is next Wednesday.