I get a really creepy feeling about facebook. I am deleting my account.
No doubt this was in reference to the ongoing backlash against Beacon and the privacy issues associated. CK seems to have also cut loose her account, saying Facebook has gone from being a social utility, to a marketing channel. While I'm not ready to cut my ties to the social networking site completely, I will admit that the time I spend there has dipped considerably in the last few weeks.
Advertising happened. Interruptions and clutter happened. A less enjoyable member experience happened.
But what really happened was that as I've said before, Mark Zuckerberg went from being Facebook member, to Facebook CEO. Web 1.0 was all about this massive online land-grab by companies to make money. Web 2.0 is about everyone being able to create share and exchange content online and collaborate on ideas.
Facebook used Web 2.0 thinking to reach its height, but now that major dollars have entered the equation, seem to be slipping back to the Web 1.0 mindset.
One of the great marketing truths is this: Communities do not form around the idea of being monetized.
Pic via Flickr user Sorenshaman
Tags:The Viral Garden, Marketing