Based on the quotes from Bloom right after the Power 150 was announced, I was certainly given the impression that Ad Age had a (smart) long-term plan for the list beyond simply slapping it on the site and giving everyone a nifty badge to put on their blog that links back to Ad Age's website. For example, this 'quote' from Todd And's site when the Power 150 was announced is what got me excited:
Jonah Bloom, editor of Ad Age, said the publication will use the Power 150 as the main editorial benchmark when referencing bloggers in print and online (i.e., “according to David Armano’s Logic+Emotion, No. 15 on the Power 150 ranking of marketing blogs.”).
I also referenced this quote in my Daily Fix post about the Power 150 back in July, and Bloom actually commented on this post.
This is really the biggest beef I have with what Ad Age has done with the Power 150 in the 5 months it was launched, which is nothing. But by mentioning that the site will 'use the Power 150 as the main editorial benchmark when referencing bloggers in print and online', I kinda thought they would do exactly that. Because they said they would, and because it makes an incredible amount of sense. By getting quotes from members of the Power 150 for their articles, Ad Age is creating better content, and giving the bloggers cited a reason to want to promote the article, and the Power 150 list. A win-win for everyone.
But for whatever reason, that has never happened. A shame since it was a feature that myself and other bloggers voiced our excitement about to Bloom when the Power 150 launched. So no, it isn't fair to say that Ad Age intentionally deceived bloggers about their plans for the Power 150, because there's no proof that they did, and if Bloom or anyone else thinks that's what I was claiming, I apologize. However it happened, many bloggers, including myself, were under the impression that Ad Age certainly planned on doing more with it than they have so far, as the comments left to this post show.
So that's why I'll take today's email about the plans for the Power 150 with a grain of salt. Fool me once...
Tags:The Viral Garden, Marketing