From the Credit Where it's Due Dept: Bryan Person, who wrote the comment policy for Monster's blog, emailed me to let me know that he had read and commented on my post about the site's comment policy that I wrote for Daily Fix. Bryan and his colleague Ryck Lent went out of their way to discuss and explain their comment policy with us in the post's comments, and it's great reading.
Also, Chris from Stormhoek stopped by to comment on my recent Company Blog Checkup on Stormhoek's blog. For those keeping score, representatives from every company profiled so far in the Company Blog Checkup series, except for Wal-Mart and Kleenex, have left feedback.
This further strengthens my opinion that companies are paying attention, now more than ever, to what is being written about them in the blogosphere. And they are moving from simply monitoring blogs, to becoming active participants. Most of this has come about in the last year or so.
The reason? Because companies are starting to finally understand how to utilize blogs, and why they should be paying attention to what we are saying. They are beginning to move from the understanding stage, to next implementing blogs as valuable communication tools to improve their marketing and better understand their customers.
Still, if you listen to some in the blogosphere, it seems that the shine has worn off blogging. Blogs are quickly becoming yesterday's news, as some run off to play with shinier toys with names like 'Facebook', 'Pownce' and 'Spock'. That's because we geeks love to hype stuff (and bloggers know that if they are hyping the hot new toy, they'll get more traffic). Consider the title of the latest post at GapingVoid: "sign up to facebook or consign your career to the dustbin of history etc etc." Of course last summer we were hearing that if we weren't on MySpace or in Second Life, that we were in deep trouble. Earlier this year, we had to be on Twitter, now it seems that Pownce is the hottie of the day.
What does all this mean? Believe the utility, not the hype. Jumping from one 'next big thing' to the next, simply leaves you with tired legs. Any new site/service/medium that offers real value will outlive the initial buzz.
Tags:The Viral Garden, Marketing