Most people don't read blogs regularly. Most people have no idea what all those "shiny new objects" even are - and they don't actually care. Explain Twitter to most people on the street and the reaction you'll get will often be, "Why would I want that?"
Perhaps one of the symptoms of shiny object syndrome is that when you have it, you think everybody else does too, when actually it affects 0.1% of the population.
Tags:The Viral Garden, Marketing