More 'blogging is dying' doom and gloom

Steve Rubel becomes the latest to 'warn' us that blogs could be about to die with this post. And John Whiteside, had a classic comment:

Most people don't read blogs regularly. Most people have no idea what all those "shiny new objects" even are - and they don't actually care. Explain Twitter to most people on the street and the reaction you'll get will often be, "Why would I want that?"

Perhaps one of the symptoms of shiny object syndrome is that when you have it, you think everybody else does too, when actually it affects 0.1% of the population.



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posted by Mack Collier @ 6:26 PM,


At 9:12 PM, Blogger Kevin Hillstrom said...

Didn't these same experts spend the past three years telling marketers that businesses and individuals "had to blog", or become fossils?

Makes ya not want to listen to folks anymore, and just focus on producing good content (with integrity) for your community ... and honestly, that's what the goal should have been from day one, regardless of the medium.

At 10:49 PM, Anonymous CK said...

While I highly doubt blogging is what? WOM has never died and if we evolve to new platforms then, so be it.

While tools may change--and blogging seems far from going away--the trend of two-way communications isn't going anywhere. Plus, I've already gotten enough out of the blogging practice to last a lifetime so if it goes down, it served me well.

At 2:50 PM, Blogger JonB said...

Way to go CK! Blogging isn't dieing, it's maturing. As long as people are talking, as long as people are publishing, there will be bloggers. This "end of days" has long been predicted, but I don't think it's ever going to come. We will however see a shift in blogging patterns. For my complete response to this meme, check out my blog at

At 8:46 AM, Blogger Asi said...

If there's one platform of social media that is here to stay - it is blogging.

I find it quite amazing how fairly clever people like Rubel are blinded by "leisure" or so called "phatic communication" tools like twitter etc.

Blogging is a series, time consuming communicative activity (even if you write about silly stuff) and it's definitely not for everyone.

It might not be a mass communications tool but as a community tool for thought leadership, two-ways communications, breeding ideas, and multi-participants brainstorm it is the best platform out there.

At 8:51 AM, Blogger Mack Collier said...

Exactly Asi, blogs and services such as Twitter are completely different formats. People enjoy reading blogs because they WANT the long format. To suggest that Twitter or Facebook will cut into blogging suggests to me that you really don't understand why blogs are appealing.


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