Samsung announces cellphone aimed at bloggers, citizen marketers
Friday, July 13, 2007
Samsung is set to launch a new cellphone in Europe that comes with a pretty interesting feature; the ability to create videos and upload them straight to YouTube.
Samsung Electronics will launch in Europe this month its Mobile Blog 3G Phone (SGH-L760), which allows users to upload content directly to blog sites online such as YouTube, UBlog and Buzzet. Digital Chosunilbo reports.
"The mobile blog function's speedy data transmission will distinguish the phone from other handsets. The phone will debut in Germany and Spain this month and next hit the Southeast Asian market."
Karl follows this up at Experience Curve with an excellent discussion of what features he'd like to see in cellphones to make the blogging/vlogging/podcasting creation process easier.
I think this is a seriously uptapped area of the market. If the Samsung phone, or another later, would allow the creation of videos that can be posted directly to the owner's blog, that would obviously be a huge shot in the arm to the growth of vlogging.
As I commented on Karl's blog, the spread of the use of these social media tools is hinging on how easy it is to create content with them. Podcasting is a perfect example, as I love the medium, but the creation process is horribly complicated and takes far too long, even after you've created a few episodes. In my mind, any product that makes it easier to create content with blogs, podcasts, videos, etc., is going to be a hit. And honestly, I would have thought we'd seen more of these type of products on the market by now.
Afterthought: What if all of your company's managers had cellphones that allowed them to create video and upload it directly to your company's intranet site? How could you see this being utilized?
Tags:The Viral Garden, Marketing
posted by Mack Collier @ 11:11 AM,
- At 12:29 PM, Cam Beck said...
"If the Samsung phone, or another later, would allow the creation of videos that can be posted directly to the owner's blog, that would obviously be a huge shot in the arm to the growth of vlogging."
So true... Perhaps this can be done in cooperation with a site like YouTube. In other words, your YouTube account could be formatted to recognize your blogging login/password, and when you upload a video (attached with a predetermined keyword), it gets posted automagically to your blog.
- At 12:41 PM, Mack Collier said...
'automagically' LOL I love that! But that's a great point, since Google owns both YouTube and Blogger, you would think it would be fairly easy to have a video be simultaneously posted to your YouTube and Blogger blog at the same time. There's just so many possibilities, and with the explosion of these social media tools over the past 2 years or so, I am surprised that we are just now hearing of companies adding these content-creation features to their devices.
- At 12:49 PM, karl said...
Seriously, check out http://www.shozu.com - it's an application that runs on your mobile phones that does most of that stuff. Uploading video to blogs, youtube, pictures to flickr, with automatic tagging, etc. It doesn't address the audio podcasting aspect yet, but it's a great app.
- At 1:01 PM, Mack Collier said...
Karl I'll have to check that out, thanks for the link. But instead of 3rd-party applications that can do this stuff, I want to see it get to the point where you can walk into a Cingular or Verizon store and get a phone that has these features built-in. It needs to get to the point where these features can be easily used by the NON techies. When we reach that point, then the excitement begins!