Who benefits the most from your idea?
Friday, May 18, 2007
Seth raised this point recently on his blog:
Which brings us to Guy Kawasaki and his new project. I disliked this project from the very first moment I saw the beta. It's unlikely that it will fail. It will almost certainly generate a lot of traffic and a huge ROI for Guy. For the rest of us, it demonstrates just how easy it is to start a web company today, and just how important it is to create one that makes the world better, not just noisier.
I agree with Seth on Truemors, I don't like the idea, but it will likely be a success, and draw attention to Guy Kawasaki. But to Seth I would ask, isn't that exactly why you created a Squidoo lens for the Z-List, and added a voting feature? Wasn't your goal to draw traffic and attention to Squidoo?
Tags:The Viral Garden, Marketing
posted by Mack Collier @ 2:22 PM,
- At 3:06 PM, Cam Beck said...
I'm not convinced it will be a success yet. I think we're past the point that success can be driven entirely by celebrity.
Eventually stuff like this can drag down a personal brand.
- At 7:41 PM, Ann Handley said...
I agree, Cam. I'm not so sure it's a slam-dunk, either.
- At 9:13 PM, Mack Collier said...
From what I understand, the site basically involves people posting rumors and gossip, and the users then vote on their favorites. I doubt Guy being involved will have little to do with any success it might have, but rather the basic human tendency to spread rumors and gossip.
But I agree with Cam, this probably won't enhance Guy's personal brand, even if the site is a success.
- At 9:37 PM, Drew McLellan said...
I would love to think this will fall flat on its face. But we have fascination with the rich and famous. Really, should any of us care what Paris Hilton does?
Add in the element that people can make up whatever they want and post it? So don't you think rather than being a truthful rumor (now there is an oxymoron) site, it will end of being a creative writing exercise in the absurd?