Which brings us to Guy Kawasaki and his new project. I disliked this project from the very first moment I saw the beta. It's unlikely that it will fail. It will almost certainly generate a lot of traffic and a huge ROI for Guy. For the rest of us, it demonstrates just how easy it is to start a web company today, and just how important it is to create one that makes the world better, not just noisier.
I agree with Seth on Truemors, I don't like the idea, but it will likely be a success, and draw attention to Guy Kawasaki. But to Seth I would ask, isn't that exactly why you created a Squidoo lens for the Z-List, and added a voting feature? Wasn't your goal to draw traffic and attention to Squidoo?
Tags:The Viral Garden, Marketing