As the engagement and involvement of your community – your passionate fans – increases, the less money you need. They are happy to help. Happy to be asked their opinion. Happy to spread the word for you because they are now a part of you. Your identity has become a part of their identity. And vise-versa.
I am constantly blogging about the need for companies to join their communities of customers. To attempt to match their wants and needs to those of their customers. Spike just perfectly explained why this is so important.
Tags:The Viral Garden, Marketing