While I think that's interesting, I think the story of how that agreement came to be is even more so. A few months ago, I discovered Pat Coyle's Sports Marketing 2.0. Pat is the Director of Database Marketing & E-Commerce for the Indianapolis Colts. At Sports Marketing 2.0, he blogs about his efforts to incorporate social media and networking initiatives into the marketing mix for the Colts. In doing so, he gives us an inside glimpse into a major organization that we are rarely afforded from the outside looking in.
But that's the whole point of social media, isn't it? To facilitate communication. His most recent post about how Dungy will be blogging this upcoming season shows that he's working inside the Colts organization to try to bring the franchise and its fans closer together.
"The highlight of my week last week was a meeting with Tony Dungy. It’s always nice to spend time with him, but this meeting was particularly sweet because he agreed to write a blog this season inside our social network.
I have had several meetings with Tony over the past several months, hoping to persuade him to jump in and join us. I’ve been showing him what we’re building and offering him reasons why he might like to blog (i.e. our fans will love it AND it will be a great platform for him to use to communicate with the world). He finally agreed. It’s gonna be great."
He's right, the Colt's fans WILL love it. I'd be willing to bet that Tony will grow to love it as well.
After all, if social media teaches us anything, it's that communication is infectious. Encouraging to see that Pat's efforts to make the Colts more accessible to their fans through social media are having the desired result. Maybe if social media can work for the Super Bowl Champions, it could for your company as well?
The Viral Garden, Sports Marketing, Tony Dungy