Exactly!! Great marketing strategy understands and is in tune with the mindset of the customer. The marketer is one with the customer.What comes to mind is a scene from the recent Mel Gibson movie, What Women Want, where Mel's character is pitching the female executives from Nike. Everyone was in perfect harmony!
Yeah, great discussion, I agree. Thanks for link.What's interesting is that we don't have a final "one thing" yet. It's down to a few things, but not one thing.Personally, I think it's a combo of creating value and branding.
And, of course, first of all a great marketer gets into the mind of the customer - then we can speak their language. Like Mr. Spock - a mind meld first!
Nice, simple definition: I like it, Mackeral.p.s. to Jim: Great post, again.
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