As the gang at Brains on Fire would say, "Warning: Potential horn tootin' ahead."
As most of you no doubt know, the Marketing Profs Book Club, Hosted by CK, was unveiled on Tuesday at Daily Fix. What MP and CK have teamed up to do is bring leading business/marketing authors, and their community of fans, together. For anyone that signs up, they will be able to discuss the book with the authors and fellow readers, and post questions about the book for the community and authors to answer. In addition, the first 30 people that sign up will be given an autographed copy of the book, with the first one being Citizen Marketers, which I reviewed earlier this week.
Who benefits from this program? Everyone.
The community gets great books for free. The community gets to DISCUSS those great books not only with each other, but with the authors. Knowledge is gained and shared, everyone ends up smarter. The authors win because they not only get invaluable attention drawn to their books, and of course sales, but they too get to learn from their communities, and get the type of hands-on feedback companies pay HUGE amounts of money for. Gold for everyone!
And as happens with most good ideas, this one is growing into a monster. CK said the number of people that had signed up as of last night was over 400, including readers from every continent and she's waiting on confirmation from a particularly bookwormy penguin in Antartica. I'm sure the total is approaching or has passed 500 by now. That number could easily reach a thousand by the time the program goes live in January.
Another reason why I take great pride in writing for Daily Fix. Not only am I surrounded by wonderful marketers such as CK that truly want to use marketing as an empowerment tool, but our fearless leader, Ann, shares in that vision, and is smart enough to recognize a smart idea such as CK's Book Club, and run with it.
A great idea, and while CK and Ann are working with leading authors to help spread knowledge, we can all learn plenty from these savvy marketers about embracing and empowering your community.
The Viral Garden, Marketing, MarketingProfs Book Club, CK