We're in a position right now where no one wants to take [content off YouTube]. When you have something the public really wants, the economic value in that is to come up with a way to satisfy the rights holders and serve the consumers.
Sounds good, but here's the money quote(emphasis added):
"If they're [consumers] going to steal it, give it to them anyway," he said. "But also make it easier to access and present it better than YouTube or BitTorrent or anywhere else."
Not thrilled about the 'stealing' label, but he's at least smart enough to realize that if your community is interacting with your product in a way that they enjoy, the best solution is to ENHANCE that interaction, not to stifle it. Give the user a better experience, and THAT can be monetized. It's a lesson that Napster should have taught the music industry years ago, but one they are still grasping to understand.
UPDATE: Right on cue, and just as I was going to leave this post, I discover that Universal Music is suing MySpace, claiming the social-networking site "enables users to upload copyrighted music and videos without authorization."
Unbelievable. Keep swimming upstream against the current of the community boys. All it does it make you tired, get you wet, and eventually the community will simply go around, or over you.
Pic via Flickr user Spike n...
The Viral Garden, Marketing,Music Marketing,Community Empowerment,MySpace