But in the end, it all gets another 'so what?' from me. As I've said all along, being an A-List blogger is about as prestigious as being the 3rd-best bobsledder in Cuba. When you get outside of the blogosphere, really no one cares.
But Chris at Shotgun Marketing brings up an even better point. While we are so busy with navel-gazing, we aren't seeing that growth of the blogosphere as a whole may be stagnating:
My current view of the "State of the Blogosphere" is that it’s like the Shakers. Bloggers are passionate about the blogosphere, but the belief will die out because you’re not creating new adherents.
Yes. Your blog is ranked 9,XXX on Technorati, but the only thing that really shows is your influence with other bloggers. What’s the reach of your blog to the non-blog community?
Right now the blogosphere, for all its power, is equivalent to a room full of people who each have a bullhorn and they’re all talking. Every now and then, they all point to one of the bullhorns and maybe repeat what that A-list bullhorn is saying. And every now and then, someone from outside the room stops and listens, but it’s mostly a closed system.
I said months ago that if you're looking to make waves in the blogosphere, you are swimming upstream, and the key is attracting attention from the mainstream, whether it be the media, business, marketers, or everyday people on the street. IOW, finding ways to OPEN the system. Most of America from the individual to corporate level could care less about blogs.
Show them what they are missing.
BTW I want to thank Rachelle and the AMA for inviting me to attend MPlanet, a 'marketing event' that will be taking place in Orlando next Weds.-Friday. Sounds like a ton of fun, and includes marketers from many of the top companies in the world speaking, including our own Eric Kintz on behalf of HP. Unfortunately, I won't be able to attend, but many top bloggers will be there, and Peter Kim will also be presenting. Hopefully, in 2007 we'll begin to see these events include more bloggers as speakers.
Pic via Flickr user Matt McGee
The Viral Garden, Marketing,MPlanet