Today I got a referral from this site, which appears to be a newsletter from Clear Channel to its radio stations. It contains marketing information, and references a post that Jackie made on Church of the Customer about SoaP that also linked to a post here, which is how the visitor found me.
Here's what the newsletter had to say about how their stations could better market themselves to their listeners:
We’ve been fascinated by the viral and consumer-created marketing for SoaP, especially the Samuel L. Jackson phone call gimmick (see The New New Trends for Rock and Urban August issues in the archive for details). We especially like Ms. Huba’s comments that “When fans embrace your meme, embrace your fans,” and “Embracing citizen marketers reduces risk.” Perhaps we in radio spend too much time worrying about the people who don’t like us rather than those who do. It may be helpful to reach out (as we’ve suggested in these missives before) to the fans we have and solidify our relationships with them. That doesn’t mean, necessarily, that we limit our core definition or tighten our playlists. Rather, we must reach out in a meaningful way to our fans through special (and low-cost) marketing that can be implemented by an unpaid intern. It also means that we need to use those fans to spread the word – as a means to reduce risk. We have fans. We need to find ways to make them more vocal in our favor.
Can anyone else spot the big 'uh-oh' line in the above section?