Every week I do the Top 25 Advertising Blogs countdown for BMA, and every week I check to see if Ernie Schenck Calls This Advertising? has a high enough Alexa score to make the cut. This week it was the same as every other week for Ernie.
He wasn't even close.
And I guess that means that his blog doesn't get much traffic, and I guess that's because he only posts a few times a month. And according to many of the 'blogging experts', I guess that adds up to a blog that isn't very good.
But that's just it, Ernie's blog IS good....VERY good.
Ernie's posted 9 times since the start of last month, and just twice this month. But here's the money stat: He's gotten a total of 86 comments on those 9 posts. And many of these comments are coming from the same community of bloggers. From his Alexa scores, it's pretty safe to say that it wouldn't be too hard to have more traffic than Ernie gets to his blog. But you'll be hard pressed to get 9 comments per blog post like he does.
Once a week or so, I will hear a blogger ask 'How do I get more traffic to my blog?'. Are you sure that's what you want?
David said I was obsessed with community. One of the highest compliments I've been paid in the last year(Although I also like CK's observation that healthy obsession is also known as 'passion'). But I think in order to truly get the most you can out of blogging, you HAVE to put community at a priority over traffic. Traffic consists of numbers on SiteMeter. Community consists of people. I like traffic, but I am passionate about community.
Always go with your passion.