The move will allow Mercora to feature Nettwerk's artists, such as Sarah McLachlan, Avril Lavigne, and The Barenaked Ladies, on their homepage, giving visitors to the site the chance to listen to music from these artists, for free. But here is the quote that caught my eye, from Nettwerk president Ric Arboit, speaking about how digital sales of music have affected Nettwerk: "It's 40 to 50 percent of our business right now, and it has been for the last three years".
So half of Nettwerk's business is coming from selling music over the internet, yet Nettwerk continues to pursue avenues that allow them to give music to their fans for free. Is there a connection? Here's what Nettwerk CEO Terry McBride has to say at the website for Save the Music Fan:
The passionate message of music is in the magic of the "song." The more it's consumed, the more it nourishes. Music is ubiquitous; it's a utility like "water," it's not a pair of pants and as such we need to stop treating music like a product that needs to be controlled.
Again, when your community of customers are using/enjoying your product, you do everything you can to encourage that activity, and find ways to make it easier and more efficient for your community to engage in this behavior.
Now if they could just create a widget that would let bloggers sell their artists' music on their blogs. Hmmm....maybe I should call Erin Kinghorn?