A byproduct of living in the South in the Spring and Summer months (which cover about 9 months out of the year), is dealing with swarms of flies. The little pests drove me to Wal-Mart recently looking for a flyswatter.
Now a flyswatter is hardly a purchase that requires much consideration. You plop down a dollar and get a thin piece of rectangular plastic glued to a thin piece of metal. But I discovered that the only flyswatter my local Wal-Mart sells, is the 'Sergeant Swat'.
If Chuck Norris had a flyswatter, the Sergeant Swat would be his weapon of choice. This thing weighs literally a half a pound, and I think you could probably break someone's arm if you had a mis-swat. And the best part is, you don't even have to use it, simply picking up this beast makes flies disappear, with a barely audible 'sheeeeeiiiiiiittteeee' screeching across the room.
But I love the flyswatter's marketing. Below is a shot of the reverse of the item, explaining how 'precision manufactured flapper and super strong steel handle creates the most lethal flying pest killing apparatus the world has ever seen.' Below that, it tells us the Sergeant Swat has 888 'civilian' uses, including 'redneck badminton', and 'beer can crusher'.
All this, for 92 cents.
Remember that in my post on How to Market Like a Rockstar, I pointed out that simply having fun with your marketing is often overlooked. This is a freakin' 92 cent flyswatter people, and yet Willert Home Products has found a way to brand this item and create some hilarious packaging for it. They have found a way to make a flyswatter, of all things, interesting.
If Willert can create interesting branding and marketing for a product as boring as a flyswatter, then your company has no excuse.
Tags:The Viral Garden, Marketing