Sunday, June 15, 2008
Why is Plurk a big deal? Two words: Threaded Conversations.
The other night I was on Plurk and left the site for about 30 mins. When I came back, I saw that Tim Jackson had plurked about 15 mins earlier that he had chips and beer for dinner.
And that plurk already had 75 replies.
What I've noticed in the last week or so is that Plurk's format, which encourages you to 'let your hair down', is the perfect pair for threaded conversations. I've seen plurks get 100 replies in an hour, and a few have gotten close to 200 replies in a day or so. A plurk getting 50 replies is fairly common.
And no, we aren't just talking about our horrible eating habits, this thread about social media strategies has over 120 replies, this one on basic Plurk functions has over 170 replies, and this one from Ann Handley discussing social media thought leaders has almost 200 replies.
What Plurk has done is marry a funky format that encourages people to 'just be themselves', to the ability to have threaded conversations. These two characteristics play off each other to allow plurks to blossom into conversations with dozens of replies in minutes. And as these two dynamics work together, it encourages people to connect and become more comfortable with each other. Which just leads to even more robust conversations.
Which is why threaded conversations is a game-changer for the microblogging format. Dismiss Plurk all you like, but it's cookin' up some goodness that *will* seriously shape and impact the microblogging format from here on out.
Bonus Link: If you're new to Plurk, this post has some tips to get you started.
Tags:The Viral Garden, Marketing