Here's the standings for Week 100:
1 - Seth's Blog - 8,843 (+98)(LW - 1)
2 - Search Engine Guide - 1,883 (No Change)(LW - 2)
3 - Logic + Emotion - 1,291 (+8)(LW - 3)
4 - Duct Tape Marketing - 1,276 (+18)(LW - 4)
5 - Daily Fix - 1,093 (+12)(LW - 5)
6 - Brand Autopsy - 814 (-1)(LW - 6)
7 - Influential Marketing - 751 (+17)(LW - 7)
8 - Jaffe Juice - 720 (+1)(LW - 8)
9 - Drew's Marketing Minute - 668 (+2)(LW - 9)
10 - Church of the Customer - 661 (No Change)(LW - 10)
11 - What's Next - 649 (No Change)(LW - 11)
12 - Conversation Agent - 603 (+7)(LW - 12)
13 - The Viral Garden - 580 (+5)(LW - 13)
14 - Six Pixels of Separation - 558 (+9)(LW - 14)
15 - Diva Marketing - 525 (-1)(LW - 15)
16 - The Engaging Brand - 481 (-33)(LW - 16)
17 - Converstations - 434 (+1)(LW - 17)
18 - Greg Verdino's Marketing Blog - 416 (+2)(LW - 18)
19 - CK's Blog - 375 (No Change)(LW - 19)
20 - Servant of Chaos - 374 (+2)(LW - 20)
21 - Every Dot Connects - 364 (+2)(LW - 21)
22 - The Lonely Marketer - 349 (-1)(LW - 22)
23 - Experience Curve - 340 (-9)(LW - 23)
24 - Customers Rock! - 282 (-1)(LW - 24)
25 - Movie Marketing Madness - 280 (No Change)(LW - 25)
A reminder that the Top 25 Marketing Blogs are ranked according to the number of sites/blogs linking to each, according to Technorati. The number you see after the blog name is how many sites/blogs Technorati claims have linked to the blog in the last 6 months. After that number is a positive or negative number, and this represents how many links the blog gained or lost from last week's Top 25. The final stat tells you what position the blog held in the Top 25 Last Week (LW). If you see this; (LW - UR), it means the blog wasn't ranked last week.
Very quiet week for the Top 25 as every blog stayed in the position it was last week. 14 blogs were up, with only 6 being down.
Since this marks the 100th week of the Top 25, I thought it would be a good time to stop and reflect on where its come. When I started the Top 25 Marketing Blogs list, my two goals were to bring attention to deserving blogs, and more importantly, to serve as a reference for readers so they could find what I thought were the best blogs in the marketing area, according to first Alexa, and now Technorati.
But for a while now I've been wondering if the Top 25's usefulness hasn't run its course. First, it's difficult to accurately measure 'authority'. Technorati is one popular way, but that doesn't mean it's the best, or that sometimes it isn't dead wrong. And do we even need another ranking system?
I know and understand why bloggers would like the rankings, we all like seeing our blog up there. I do, everyone else does. But I always go back to, do the readers benefit? I think they do, because every day I can scan the traffic logs and I will see a visitor that had 30 or so page views. Every time I check, it turns out that he entered via one of the Top 25 lists, and no doubt spent the next 30 mins or so checking out every blog on the Top 25. So I know that the list IS serving my intended purpose of bringing attention to the blogs on the list.
Another consideration is that two years ago, I blogged mainly about traditional marketing and branding. But since then, the content here has shifted more toward how companies can utilize social tools to better communicate with and understand their customers. So should the list change to being a list of the Top 25 Marketing AND Social Media blogs? That would change the list a bit, as great blogs such as Chris Brogan's and Social Media Explorer would join in.
So really what I would like from you guys is some feedback. Do you like the list? Do you think it's silly and there's no need for another ranking? What do you think?
Here's some of the options I am considering for the list moving forward:
1 - Keep it exactly as it is.
2 - Scrap it. 100 weeks is a good enough run.
3 - Change it to cover blogs that focus on Marketing OR Social Media, or both. The list would still exclude advertising and pr-oriented blogs. If I add in PR and Ad blogs, it just becomes the Power 25.
Is there another option? I'm really interested in what you guys think as this list was always intended as being more for the benefit of my readers than anyone else.
Next update is next Wednesday.
The Viral Garden, Marketing, Top 25 Marketing Blogs